Last year, Sunbasket launched an online storefront with Instacart, while industry leader HelloFresh brought its online grocery store, HelloFresh Market, to the U.S.įor Walmart, the addition of Blue Apron to its marketplace brings more variety to its endless aisles selection. Blue Apron also sold kits inside Costco stores for a time.Īlthough the success of meal kits in stores has been mixed, the growth of e-commerce and retailer marketplaces are presenting new avenues for growth. ![]() ![]() Blue Apron briefly sold meal kits on the retailer’s Jet.com site, and Walmart was touted as a potential buyer for the meal kit firm back in 2018. Walmart and Blue Apron have crossed paths in the past. In a business update last month, Blue Apron said it planned to offer more “curated customer experiences” while also extending its offerings through an “ecosystem of partners.” It is also focused on boosting spending among its most loyal customers while also looking beyond subscriptions to expand its reach. The company has been expanding its meal options and now offers 58 weekly meal selections - triple the amount it offered in 2019. Dishes include cheese crisp burgers with dijonnaise and rosemary and panko chicken.īlue Apron has been working to build a sustainable business following a sharp rise in sales early in the pandemic. ![]() The four meal kits available on each serve up to 12 people and include traditional cook-by-numbers selections as well as an assortment of heat-and-eat, single-serving meals that can be prepared in 5 minutes or less. For Walmart, the new offerings help the retailer bulk up its roster of marketplace sellers. Blue Apron’s new listing on comes as the meal kit maker is trying to reach more customers who might not be willing to spring for a subscription.
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